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Work

NorthPark

A desert community planned from park to park, approved unanimously.

Client
Pulte Homes
Place
North Phoenix, Arizona

  • 3

    Unanimous votes from the Phoenix City Council, December 2025

  • Ordinance

    From Park to Park is written into the city’s ordinance

The North Phoenix desert from the air at golden hour, with boulder-covered hills, dirt tracks across the flats below and neighborhoods in the distance
The land

The land is more than 6,000 acres of desert on Phoenix’s north edge, next to a boom in chip plants. Before a single home went up, the city had to approve a plan for all of it.

We wrote six profiles of the people NorthPark is for, from families moving across the world for the chip plants to the nurses, baristas and first responders who keep a town running. Nature had become a premium amenity, so the plan started with the parks.

Six kinds of people NorthPark is for, each with a photo and a short description: Cultural Transplants, Lifestyle Trendsetters, Founders & Pioneers, Family Town Builders, Social Neighbors and Community Caretakers
Six kinds of people it’s for
Three lifestyle trends from the NorthPark strategy, each with a photo: work has become flexible, housing affordability is shifting fast, and a meaningful connection to nature is a premium amenity
Lifestyle trends

Pulte’s team and the planners set the priorities together in one workshop, with natural beauty, care for the desert and a real mix of homes among them.

People standing at boards of images along a window wall during the NorthPark workshop, with laptops and notes on a long conference table
The workshop

The vision is From Park to Park: parks inside one big park, with development bending around the desert. Seven principles put it in words a council can adopt, and our naming process gave the community its name.

From Park to Park, a naturally connected lifestyle experience: a wheel with the preserve and open space at its center, ringed by homes, schools, offices and shops, joined by parks, washes and trails
From Park to Park

Every piece after the strategy was briefed from it, the entitlement documents and the marketing included.

Completed at RVi.

See it

Next

A printed map of the Downtown Windsor Master Plan study area, marked up by hand in red and orange

Windsor

A downtown plan, winner of a 2025 Colorado Choice Award.